Spotify to Raise Premium Prices Outside U.S. Again

Spotify will be raising prices on its premium plan in markets around the world once again, the company announced in a blog post Monday (Aug. 4).

According to the post, “Premium subscribers in multiple markets across South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region will receive an email explaining what this update means for their subscriptions.” A sample image of the email that subscribers will be receiving some time in the next month shows the price moving from 10.99 euros to 11.99 euros per month, noting that the increase is “so that we can continue to innovate on our product offerings and features, and bring you the best experience.”

Spotify, after keeping its premium subscription tier static for more than a decade, first started raising prices in 2023, and again in 2024 for the U.S., U.K. and Australia. This time last year, Spotify CEO Daniel Ek said that those increases resulted in “less churn” than the ones the prior year, signaling more were on the way; earlier in 2025, the company raised prices in France, Belgium, the Netherlands and Luxembourg, having raised prices in Canada again at the end of 2024. It also said it paid out $10 billion to the music industry in 2024.

Not only did additional churn not appear to materialize, but the company added 8 million new subscribers (now at 276 million) and 18 million new average monthly users in its second quarter of 2025, according to earnings released last week, beating corporate guidance. It also forecast adding an additional 5 million subscribers in the third quarter, aiming to end the next three months above 280 million around the world.

At its current number, execs said that it represented about 3% of the total population of the globe; co-president/chief business officer Alex Norström said that, eventually, “it’s not implausible to imagine us reaching 10 or even 15% of the world’s population.”

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