May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from Aprli 3 to May 3.

Yoo Jae Suk topped this month’s list with a brand reputation index of 6,145,844 for May. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Running Man,” and “Just an Excuse,” while his highest-ranking related terms included “familiar,” “communicate,” and “talk.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 91.28 percent positive reactions.

Kim Jong Min, who tied the knot last month, shot to second place after seeing a 105.13 percent increase in his brand reputation index since April. His total score for the month came out to 4,580,225.

Kim Jong Kook rose to third place with a brand reputation index of 3,627,883, marking a 32.81 percent increase in his score since last month.

Shin Dong Yup took fourth place with a brand reputation index of 2,142,165, and Cho Sae Ho came in at a close fifth with a score of 2,116,045.

Check out the top 30 for this month below!

1. Yoo Jae Suk
2. Kim Jong Min
3. Kim Jong Kook
4. Shin Dong Yup
5. Cho Sae Ho
6. Lee Young Ja
7. Kang Ho Dong
8. Kim Joon Ho
9. Kim Sook
10. Kim Won Hoon
11. Ahn Jung Hwan
12. Super Junior’s Kim Heechul
13. Song Ji Hyo
14. Defconn
15. Seo Jang Hoon
16. Lee Kyung Kyu
17. Jung Hyung Don
18. Tak Jae Hoon
19. Hong Hyun Hee
20. Lee Soo Geun
21. Kim Gura
22. Yang Se Chan
23. Kim Dong Hyun
24. Lee Ji Hye
25. SECHSKIES’s Eun Ji Won
26. Kim Young Chul
27. Im Woo Il
28. Kim Sung Joo
29. Hong Jin Kyung
30. HaHa

Watch Yoo Jae Suk and Kim Jong Kook in “Running Man” on Viki below:

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Or catch up on “How Do You Play?” below!

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Top Photo Credit: Xportsnews

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