HBO Max Continues its Global Rollout and Sets July Launch in New Markets, Including Estonia and Iceland

A day after announcing its plan to split into two publicly traded companies, Warner Bros. Discovery has announced that HBO Max will continue its global rollout and will next launch in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan.

With these additional countries, HBO Max will soon be available in 100 markets. Starting in July, HBO Max’s offer in these markets will include titles from HBO, Warner Bros. Pictures, DC Studios and Max Originals. The lineup spans “A Minecraft Movie,” the Harry Potter movies, “The Last of Us,” “The White Lotus,” “The Pitt,” “Peacemaker,” and future series such as “Task” and “IT: Welcome to Derry.”

The sports roster on HBO Max will be available in select countries, with events including tennis tournaments such as the Australian Open, Roland-Garros, The Championships, Wimbledon, and the U.S. Open — as well as cycling’s Grand Tours — Giro d’Italia, La Vuelta a España, Tour de France and Tour de France Femmes—and major winter sports events.

As in other countries, the streamer will be available via two plans, a standard one and a premium one.

“Our continued global expansion of HBO Max is helping fuel the great momentum we continue to see for the service,” said JB Perrette, CEO and president of global streaming & games at Warner Bros. Discovery.

“These 12 countries will be followed by a few additional markets later this year, and launches in Germany, Italy and the U.K. early next year.  Each new market further positions HBO Max as a worldwide destination for the best in entertainment,” Perette said.

WBD ended the first quarter of 2025 with 122.3 million streaming subscribers, an increase of 5.3 million from the previous quarter. But as the company is grappling with declines in its overall business and a debt that nears $38 billion, it announced on Monday that it will divide into two publicly-traded entities, one devoted to streaming and content production and one devoted to traditional television.