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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Tens of thousands of reviewers are already in love with this customizable memory foam pillow, and your pretty little head deserves that kind of love, too.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 1. Laneige’s Neo Blurring Powder to absorb oil and blur pores so effectively that you’ll be like, “Oh … witchcraft??” Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: “I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe.” —Charlotte Laim
Get it from Amazon for $25.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 2. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you’re definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond “holy grail” status — it matches skin tones so beautifully that I’m personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes.
Amazon
I was very adamant about not buying this for the longest time because I am stubborn about “expensive” beauty products, but this is worth every penny and then some. It’s so lightweight and layerable, it’s foolproof to apply, and I have yet to wear a single outfit it doesn’t complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I’ve barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I’ve simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in Pink Honey!).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 3. Gold Bond’s firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Promising review: “I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it.” —Kimberly P.
Get it from Amazon for $11.97.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 4. Olay Super Serum Body Wash that will make anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Check out a TikTok of the Olay Super Serum Body Wash in action.
Promising review: “I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn’t overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!” —Darina
Get it from Amazon for $12.97.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 5. And Olay Super Cream with Sunscreen SPF 30, a luxury moisturizer (and another iteration of the iconic facial Super Serum!) engineered with niacinamide and collagen not just to protect your skin from the sun, but to help reduce dark spots and fine lines. This ultra-hydrating, lightweight cream also plays well with makeup and doesn’t leave any kind of white cast.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: “Super nourishing. I have extremely sensitive skin and this helps with protection from every day friction and irritation from elements like wind burns. Will be repurchasing.” —Tricia D.
Get it from Amazon for $34.94.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 6. A “holy grail” Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time.
Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products.
Promising review: “I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom.” —MT
Get it from Amazon for $82+ (available in two sizes and three shapes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 7. Mielle’s Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn’t just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows!
You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth.
Promising reviews: “I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!” —Dee
Get it from Amazon for $9.97
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 8. An airtight Deli ProKeeper that is actually the *updated* version of the wildly TikTok-viral original ProKeeper — not only does keep your deli meat and cheese *super* fresh and free up space and clutter in your fridge, but the updated version is fully transparent so you can easily see the contents, and has grooves at the bottom to keep moisture off your items.
Amazon
Promising review: “Best cold cuts storage ever! I’ve used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!” —Mandolin Buglar
Get it from Amazon for $25.99 (available in five styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 9. A no-scrub weekly shower cleaner you can quite literally “set and forget” to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it’ll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you.
Promising review: “I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house.” —Tara D.
Get it from Amazon for $19.98+ (available in two scents and two sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 10. First Aid Beauty’s Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly!
Amazon
Promising review: “I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple.” —Susan Bean
“As I’m aging my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey but I feel like it did last me a while.” —Emily Bianca
Get a set of 28 from Amazon for $18.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 11. A weighted eye mask that’s basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they’re hollowed out in the middle and won’t rest right on top of your eyes.
Emma Lord/BuzzFeed
Promising review: “Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again.” —AJ
I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say “good riddance” to that old pair — I love this version way more. It’s perfectly contoured so it doesn’t rub my eyes or mess up my makeup if I’m traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off.
Get a pack of two from Amazon for $16.99 (available in seven sets).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 12. Ninja’s new *portable* Crispi Air Fryer system, perfect for people with high foodie standards and a chaotic schedule. This “all-in-one system” cooks your food in the same container you eat from, so you can pop your meal into the air fryer, cook it, and either pack it for later or eat it right out of the container.
Check out a TikTok of the Ninja Crispi Air Fryer System in action.
Each air fryer comes with the “PowerPod,” two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The “feet” are heat-safe, so you can prop it on any surface without worrying!
Promising review: “I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn’t get lost. The glass makes a difference in the taste, too. It is a great product and well worth it.” —Jennifer
Get it from Amazon for $179.99 (available in three colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 13. Pataday’s Once Daily Relief Extra Strength Relief Eye Drops for anyone whose eye situation come allergy season can be summed up with 👀️🔥. These antihistamine drops are designed to provide 24 hour relief from pollen, pet dander, grass, and ragweed with just one drop in each eye.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what’s right for you.
Promising review: “Allergy season keeps getting worse every dang year. This one was off the charts bad! Like ‘doctor write me a prescription before I claw my eyes out’ bad. No prescription eye drop worked for me. Eventually my doctor gave me a week of steroids just to mute the swelling of my eye tissue, which frequently had me awaken to my eyes swelled shut. Unbelievable! This product, though? Wow. It’s the antihistamine ingredient that really works. Regular allergy eye drops don’t cut it. Prescription eye drops don’t either. This one does. Seriously.” —Victoria
Get a pack of two from Amazon for $23.32.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 14. Glossmetics’ Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that’s already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night. (Just ask the many lychee martinis I have downed on this here earth!)
Check out a TikTok of the Glossmetics Overnight Lip Mask in action.
Promising review: “I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand.” —Tara Bills
Get it from Amazon for $7.99 (available in four flavors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 15. An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively prints that will startle your boring couch into having a personality, or give your bed a *much* needed reset after a long dreary winter.
Promising review: “Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don’t know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I’ll be gifting a few of these because they are so nice!” —Amy
Get it from Amazon for $27.74+ (available in 17 styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 16. Londontown “Nail Veil” Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It’s basically “no makeup makeup,” but for your fingernails.
Londontown is a small business that specializes in nail care products.
Promising review: “This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand’s use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren’t left damaged by this product, and it has become my go-to when I don’t have the time for a full-color look but still want my nails to look polished and pretty!” —Sofia K
Get it from Amazon for $20 (available in nine shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 17. Levi’s Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim’s kiss* perfect fit. These also have a good amount of stretch to them, so you’ll have the cutest *and* the comfiest booty in the room.
Promising review: “This is one of my favorite pair of jeans. I have been looking for something in this fit for some time now. I am usually a 32, and quite curvy, which causes waist gaps in most jeans. So I ordered the 32 and 33. They both fit quite well. I went with the 33 because it’s longer and more roomy around my hips, and gives me the baggy fit I wanted. The cinch waist allowed me to tighten the waist. It really is perfect, and I just ordered this in another color.” —Peace
Get it from Amazon for $55.65+ (available in women’s sizes 24–34 and four denims).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 18. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail — now in four shades! — for concealing and brightening dark circles under your eyes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference, and will come in handy when spring extracurriculars and travel schedules knock your sleep out of orbit.
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in four shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 19. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It’s basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: “This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!” —Shay M.
Get it from Amazon for $5.98.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 20. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car’s cup holder, but can get tossed into your bag worry-free!
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus — this is dishwasher-safe!
Promising review: “The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!” —Horace Dixon
Get it from Amazon for $44.99+ (available in 21 colors and two sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 21. Mighty Patch Nose Patches for overnight use to help kick “nose gunk” to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀.
Promising review: “These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up.” —Hannah Braswell
Get a set of 10 from Amazon for $16.10.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 22. Gisou Honey Infused Hair Oil so deeply nourishing, hydrating, and protective that your hair will crave that sweet, sweet honey like it’s gone full Winnie the Pooh. This splurgeworthy “weightless” hair oil works on all hair types restore frizzy and heat-damaged hair to its usual glorious mane with just a few small drops between washing and styling.
Promising review: “I bought the hair oil from Gisou after reading numerous rave reviews and decided to give it a try. The oil turned out to be really good and definitely worth the money. It does an excellent job moisturizing my curly hair, leaving it soft, shiny, and manageable. I also use it for styling, and it helps define my curls beautifully without weighing them down. This oil has become a staple in our hair care routine, and I highly recommend it to anyone with curly or dry hair.” —Alena Gold
Get it from Amazon for $46.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 23. Sol de Janeiro Cheirosa 59 Hair & Body Perfume Mist, a woodsy, gourmand tweak on the iconic “sunshine” smell of the brand’s famous Cheirosa 62. This pretty lil’ lilac version is infused with vanilla orchid and sandalwood for a mellower, velvety, nostalgically sweet scent that’s perfect for spring.
Promising review: “I have tried a few of their perfumes but it never really smelled that great on me. I tried this one and I am 110% in love with this smell! I get so many compliments and people asking what I am wearing! This will be my go to spray!! 💜” —Ashley
Get it from Amazon for $25 (available in 10 scents and two sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 24. Oxo’s new compact Brew Rapid Brewer, aka the answer to any money-conscious coffee lover’s prayers — this version is not only cheaper and more portable than comparable models on the market, but WAY faster making cold brew without compromising on flavor. I’m talking five minutes as opposed to overnight, like other pitchers take — and it doesn’t need to be charged or plugged in. 🤯
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: “Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable.” —Alex Bonick
Get it from Amazon for $33.93.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 25. D’alba Piedmont Italian White Truffle First Spray Serum, the best kept secret for getting that fresh, ~glowy~ effect that will have everyone asking you to drop the skincare routine, stat. Reviewers use it before or after applying their makeup for an extra burst of hydration that absorbs quickly, but leaves skin looking dewy and luminous.
Promising review: “Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin’s tone after I spray it on is so glimmered. It also has a soft scent. It’s definitely worth spending your money on this serum.” —me
Get it from Amazon for $17.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 26. A USB-rechargeable portable water flosser that gets the job done just as effectively without having to lug a planet-size device in your bag. A lot of reviewers love the small profile of this gizmo so much they use it as as every day one at home, too!
Promising review: “Great travel product. It is exactly what I was looking for. Super portable to throw in my work bag and easy to put together. Love that it USB charges. Great combinations of water pressure.” —MJ
Get it from Amazon for $19.97+ (available in four colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 27. An oh-so-classic pair of slip-on pointed toe ballet flats reviewers *love* as a cheaper alternative to the beloved Vivaia and Rothy’s version, especially since these are also designed for all-day wear without any painful break-in periods.
Promising review: “They are SO comfortable and breathable, and my poor footsies are ruined from wearing heels everyday when I was younger. These look fabulous and feel great. What a great find! I’m gonna have to buy them in another color now.” —JeGo
Get it from Amazon for $32.99+ (available in women’s sizes 6–10 and 14 styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 28. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it’s formulated with collagen and elastin to help your skin appear firmer *and* glowier.
Promising review: “I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look.” —Amazon Customer
Get it from Amazon for $10.47 (available in Fair to Medium, Medium to Deep, and several sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 29. A set of classic bamboo mini crew socks giving “cozy, but sophisticated.” These are soft and breathable without being overly bulky, making them *fashion’s kiss* perfect to pair with Uggs, Birkenstocks, and an elevated sneaker.
Amazon
Promising review: “These socks feel soooo luxurious!! I’ve washed them a few time already and they still are very soft, and look brand new.” —Amazon Customer
Get a set of three from Amazon for $13.99 (available in nine styles of packs).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 30. A set of reviewer-beloved “Loops Quiet 2,” aka the “ear plugs for people who hate ear plugs.” These lightweight plugs are so subtle that people won’t notice you wearing them, and are meticulously designed to muffle distracting, irritating, or overwhelming noise without completely blocking out the world around you. Reviewers love to wear them at the office or in noisy homes — this way they can still stay aware of your surroundings without getting overwhelmed by them.
Promising review: “These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap) and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do.” —melanie98837
Get it from Amazon for $19.95 (available in eight colors; check out Loop’s Amazon Storefront for more options related to concerts, offices, and parenting!).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 31. Biodance’s TikTok-beloved Bio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of “I woke up like this” ✨.
Most reviewers recommend doing this treatment once per week.
Promising review: “Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!” —Nala
Get a set of four from Amazon for $19 (also available in a set of 16).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 32. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon’s Align…but WAY cheaper. If you’re looking for a reliably squatproof, comfy, compressive legging, look no further than these.
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My “I’m not like other girls” bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I’m like, “Am I still wearing them??” I use them to run outdoors because that is the only circumstance I’ll wear leggings, and I’m happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren’t wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review: “Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!” —Criselle Johnson
Get them from Amazon for $29 (available in women’s sizes XXS–XXL, two inseams, and 22 styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 33. A Benzene-free, travel-friendly applicator of I Dew Care’s dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your “no wash” days are a secret that you and your roots will never tell 👀.
Check out a TikTok of the dry shampoo in action.
Promising review: “Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!” —Katie_0_Baker
Get it from Amazon for $12.59 (available brown, dark brown, blonde, and in multipacks and bundles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 34. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time.
Sneakerasers is a small business that specializes in shoe care products.
Check out a TikTok of the SneakErasers in action.
Promising review: “I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn’t justify throwing them away though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome.” —Spencer
Get a 10-pack from Amazon for $11.98.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 35. A reviewer-beloved veggie chopper that’ll get you uniform, oh-so-satisfyingly cut veggies — this gadget juliennes, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess.
Fullstar is a small business established in 2017 that specializes in kitchen gadgets.
Check out a TikTok of the veggie chopper in action.
Promising review: “Makes life so much easier. I can’t imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container.” —Amazon Customer
Get it from Amazon for $23.99+ (available in five styles and in colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 36. The Face Shop’s Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use.
Promising review: “I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT’S GOOD because it’s BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend.” —Lingaling
Get it from Amazon for $11.99+ (available in two sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 37. A suuuuper easy to use Beachwaver B1 Rotating Curling Iron with automatic curling technology similar to the $599 (!!) Dyson Airwrap that not only creates (LITERALLY) effortless curls, but is designed with a ceramic heat barrel that makes them hold up the whole day.
Promising review: “This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home.” —Shawn H.
Here’s what BuzzFeed’s Elizabeth Lilly has to say about it: “I’ve used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I’m adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven’t looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I’d like the barrel to spin, it’s a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time.”
Get it from Amazon for $99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 38. An affordable, elegant gold-plated paperclip-style necklace to instantly give any outfit a touch of sophistication without also making it a little, well, *boring*. Elegance, but with a bit of a modern edge.
Amazon
Promising review: “You can’t tell it’s not solid gold. I’ve worn this every day for nearly a month, and it still looks fantastic. This is, I think, my fourth or fifth Pavoi purchase (specifically for their gold-plated jewelry) in the last year or so, and honestly, I won’t order any other brand. Pavoi gives Vermeil a run for their money. The quality is that good. I’ve yet to have a single piece change in color, chip, or tarnish. All look just as good as the day I got them.” —Candy H.
For what it’s worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my “daily wear” jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they’re easily worth twice what I paid. Check out the rest of Pavoi’s line of jewelry for more options, including earrings, bracelets, and anklets!
Get it from Amazon for $14.45 (available in two finishes and one other style).
Reviews have been edited for length and/or clarity.
