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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
This $8 mini Bob Ross art set and lychee-flavored overnight lip mask are just ittttching to be in your cart.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 1. Neutrogena’s brand new Collagen Bank Daily Facial Moisturizer with SPF 30, which is so good at its job that it is doing double duty as skin protection *and* skincare in one bottle. In other words, you can slather it on in the morning as a one-step reliable beauty routine and know that you’re keeping your skin safe from day to day and helping brighten your complexion in the longterm. Bonus: This is so lightweight that it functions as a perfect base primer for makeup!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: “I’ve been using this for a few weeks now, and I’m thrilled with the results! This moisturizer is a gamechanger in my skincare routine. The formula is lightweight and absorbs quickly, leaving my skin feeling hydrated without any greasy residue. What I love most is how it enhances my skin’s natural glow and softness. The collagen boost helps firm and plump my skin, making it look and feel more youthful. It’s a fantastic base for makeup and keeps my skin looking fresh all day.” —Gizem Atkan
Get it from Amazon for $19.97.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 2. E.l.f.’s Hydrating Core Lip Shine in the “Ecstatic” shade, which reviewers say captures the same magic as “Black Honey,” the $25 ~universal shade~ from Clinique that’s blowing up on TikTok at a fraction of the price. It doesn’t shift colors as magically as the other version, but it’s a perfect, non-sticky “go-to” lip to stay hydrated all day long.
I personally will live, breathe, and die by the magic of $25 “universal” Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!
Promising review: “I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine.” —Hamps5
Get it from Amazon for $6 (also available in eight other shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 3. Olay Super Serum Body Wash that will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Promising review: “I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn’t overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!” —Darina
Get it from Amazon for $12.97.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 4. Catrice “Instant Awake” Under Eye Brightener, which became the internet’s holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone’s old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference.
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T.
Get it from Amazon for $6 (available in four shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 5. A pair of lightweight, entirely waterproof cloud pillow slippers for anyone whose feet are pretty little princesses who need to be pampered at all times. These are near weightless, but have a cushioned, thick sole that absorbs impact on hard floors and surfaces. Reviewers with arthritis and plantar fasciitis also swear by these for alleviating foot pain!
Promising review: “Feels like you’re walking on a cloud. I’ve had these for two years and they still feel the same as when I got them. The color is identical to the picture on your screen and they feel like heaven. The price can’t be beat.” —The Unordinary Mom
Get it from Amazon for $23.99 (available in women’s sizes 4–15 and men’s sizes 3–16 and 16 colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 6. A NeeDoh Gummy Bear, another new release from the *elite* Needoh sensory fidget toy line. This one features a jelly-like filling with an oh-so-satisfying squuuiiiiiish factor that will make it your favorite lil’ glob in no time.
Schylling is a small business that specializes in modern and retro toys, games, and sets.
Promising review: “This has to be in my top favorite stress toys, great squish! Not to difficult to squeeze, perfect size. Great price. Not sticky!!!! One of my pet peeves when buying stress toys. Overall great buy. 😄” —Christina
Get it from Amazon for $8.79 (the color is either blue, yellow, pink, or purple and gets selected for you at random)!
Check out the rest of the Needoh fidget toy options on their Amazon storefront!
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 7. Aloderma Organic Aloe Vera Gel for your WHOLE body — this packs such an “all-purpose” moisturizing, skin-calming punch that reviewers swear by it for everything from healing cracked, dry skin to helping calm rosacea and sunburns to tackling dandruff that even prescription meds wouldn’t touch. GO LITTLE MOISTURIZER GO!!
Promising review: “My skin feels like the bottom of a newborn. This is so great. The natural ingredients are the best and it leaves my skin with a natural glow and softness that I have never felt before. I have aging skin and it is just a great product. I use it on my face and my hair on wash days. I am going to order three more just so I don’t run out.” —Divine
Get it from Amazon for $12.99 (also available in three- and six-packs).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 8. E.l.f’s Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the “tubes” slide off in clean, easy swipes at the end of the day when you’re washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 9. An airtight Deli ProKeeper so beloved that it’s gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you’ll actually get your darn money’s worth by preventing waste.
Promising review: “I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It’s large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so air tight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win from me.” —IrishEyes
Get it from Amazon for $21.95 (available in three styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 10. Deeptalk, a compact three-year prompted gratitude journal loaded with quick, gentle check-in prompts that won’t overwhelm you like a lot of other journals. It’s undated, so you can start it any day you want, and then as the years pass you can reflect on how your mindsets are changing and evolving over time.
Promising review: “I’m a stay at home mom, and I’ve found myself in a slump lately not knowing much about me anymore. I REALLY love this book. Since the moment I’ve opened it, I’ve loved every thing about it. It has helped me actually sit down at night, and think (with the questions) when it comes to my life, and where I am in life right now. I love answering the questions, and being able to check off my mood for the day. I can’t wait to see how much my life/mindset changes during the year. I also love that it’s a hard cover book so I don’t have to worry about it bending up in my purse.” —Hope M.
Get it from Amazon for $19.99 (available in two colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 11. A TikTok-beloved “Soft” perfume rollerball that honestly has no right smelling so delectable and layering so well considering it’s only five cash dollars. Reviewers are obsessed with the scent’s warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones … and this $65 bottle of Pink Sugar 👀.
Promising review: “Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I’ve worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it.” —Chrissy
Get it from Amazon for $5.27 (available in two styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 12. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you’ll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it’s ridiculously easy to use.
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it’s nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn’t look like I used much foundation at all. It’s a bit price-y compared to brands I used in the past, but I’m still on my first bottle of it, and it’s been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: “Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build.” —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 13. Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book).
Check out a TikTok of Murdle in action.
The best part?? Once you finish “Murdling,” you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books!
Promising review: “The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!” —Liz Gately
Get it from Amazon for $10.25.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 14. A set of delightfully ~~tingly~~ self-heating soothing foot masks made with Epsom salts, lavender, and peppermint perfect for anyone whose recent step count is “too many.” Nothing like a lil’ self-care on those aching feet to lift your spirits!
Emma Lord/BuzzFeed
Check out a TikTok of the foot masks in action.
I’m a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: “Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!” —KS2018
Get a set of three pairs from Amazon for $10.77.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 15. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it’s the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what’s right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you’re looking for dry eye relief.
Promising review: “I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I’ve used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness.” —Angela Leonard
Get it from Amazon for $11.97.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 16. A dimmable flexible clip-on mushroom light so versatile that it’ll become your Emotional Support Shroom — this gizmo clips to desks, cribs, bedside tables, and computer monitors to give an ambient, soft glow that’s easy on the eyeballs when you’re trying to focus. (Also, it’s just so darn precious??)
Reviewers especially love this lamp for small spaces, since it doesn’t take up valuable surface area!
Promising review: “I love the way the light looks and the multiple colors, but honestly I love the flexibility of the neck. I can manipulate it to fit the function of what I am doing. I have used it as reading light and mood light by the bed. I had no problem reading my book at night. I have used it as a task light to do arts and crafts. More recently, I have used it at work and it now has a permanent spot at my desk. The light was a great value for the money for me.” —Terese
Get it from Amazon for $35.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 17. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It’s similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus.
Promising review: “This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28’s expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker.” —Squid466
Get it from Amazon for $16.49+ (available in four sizes and in multipacks).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 18. A mini Bob Ross paint-by-numbers kit for anyone on their “happy accidents” beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own.
The kit comes with three different numbered canvas designs, seven paint pots, a mini brush, and an easel.
Promising review: “I have to admit I was skeptical because of the price and size. However, I got these for my husband for his birthday (he loves Bob Ross) and what a find!! We had so much fun mixing colors and painting. Would definitely recommend. The fact that they are small makes them even more special. I wish there were more to paint!” —slb m
Get it from Amazon for $6.80.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 19. Oxo’s new compact Brew Rapid Brewer, aka the answer to any money-conscious coffee lover’s prayers — this version is not only cheaper and more portable than comparable models on the market, but WAY faster at making cold brew without compromising on flavor. I’m talking five minutes as opposed to overnight, like other pitchers take — and it doesn’t need to be charged or plugged in. 🤯
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Promising review: “Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable.” —Alex Bonick
Get it from Amazon for $31.87.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 20. Glossmetics’ Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that’s already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night (just ask the many lychee martinis I have downed on this here earth!).
Promising review: “I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand.” —Tara Bills
Get it from Amazon for $7.99 (available in three flavors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 21. A set of soft silicone sensory-friendly worry stones that are perfect for busy days, since they are so portable, quiet, and unobtrusive.
Promising review: “We bought these recently and used them on a long plane trip and at Disneyland. They help with [our son’s] anxiety and kept him from biting and chewing his fingers, something he does when he is heightened.” —Amazon Customer
Get a set of six from Amazon for $8.99 (also available in as set of 18).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 22. Embryolisse Lait-Creme Concentre, an iconic Parisian staple so versatile that it functions as a moisturizer, primer, and makeup remover so beloved that reviewers (and makeup professionals!) of all ages swear by it. In fact, some are so loyal that they won’t use any other brand (including one who has been using it for FORTY YEARS)!!
Promising review: “I am in my fifties and this is the only moisturizer I can use that keeps my skin soft and supple and makes putting on makeup easy and looks so smooth. I’d be lost if I could not get this product!” —Belly Jelly
“I am 70 years old and started using this in my 30s. I am old now. But my complexion is NOT. There is a reason French women don’t wear much makeup. They don’t have to. They sell this stuff off of a shelf in French pharmacies, cheap. And believe me, it matches any $400 cream in existence. I guarantee nothing matches this line. And the Lait-Creme is a wonder.” —3rdCoastCC
Get it from Amazon for $17+ (available in three sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 23. A pair of leakproof period “Cloudfeel” boyshorts designed to hold up to 12 (!!) tampons worth of period blood, giving you tons of protection on heavier flow days or overnight. Reviewers love how ultra soft and comfortable the fabric feels — not to mention the money it saves on disposable period products!
Promising review: “I am in love with the texture and have been looking for an alternative to wear to bed. These are no show, and very comfortable. The design is actually very cute and doesn’t make you feel like you are wearing something bulky! Very happy!” —Hannah Brantly
Get it from Amazon for $18.99 (available in women’s sizes XXS–5XL).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 24. Londontown “Nail Veil” Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It’s basically “no makeup makeup,” but for your fingernails.
Londontown is a small business that specializes in nail care products.
Promising review: “This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand’s use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren’t left damaged by this product, and it has become my go-to when I don’t have the time for a full-color look but still want my nails to look polished and pretty!” —Sofia K
Get it from Amazon for $15 (available in nine shades).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 25. A hair identifier spray to make shaving or dermaplaning *that* much more efficient — this not only highlights where your hair is so you don’t miss a spot, but also moisturizes and protects skin while you’re shaving. This is also a great way to ensure you aren’t *over*-shaving areas, since you’ll know right away if the hair is taken care of!
Promising review: “The power of the hair identifier’s spray is unmatchable. Once you spray in any direction that has hair, it automatically identifies the hair that needs to be removed. It is easily sprayed on and easily wiped off. No extra residue. Comes with four blades and I say these blades are soft gentle, and yet get the job done. Not sure why no one ever thought of coming up with a hair identifier spray. Great value and smells like baby powder. Great quality.” —Karine
Get it from Amazon for $9.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 26. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon’s Align … but WAY cheaper. If you’re looking for a reliably squatproof, comfy, compressive legging, look no further than these.
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My “I’m not like other girls” bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I’m like, “Am I still wearing them??” I use them to run outdoors because that is the only circumstance I’ll wear leggings, and I’m happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren’t wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review: “Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!” —Criselle Johnson
Get them from Amazon for $29 (available in women’s sizes XXS–XXL, two inseams, and 22 styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 27. Pocket World, a stress relief coloring book for adults full of whimsical miniature Polly Pocket-esque worlds to color, with no two alike. I’m talking fairy gardens, tiny hygge-style living rooms, quirky restaurants, and more.
Psst — Coco Wyo has a *ton* of other cozy stress relief coloring books with different themes in their Amazon storefront!
Another psst — you can pick up a cult-fave colored pencil set on Amazon!
Promising review: “One of my favorites ever!!! The idea is perfect, and the pages are all unique and fun to color, with no repetition, and the details aren’t too tiny. Great for anxiety if you’re doing coloring for mental health. (I hate the pages that are just tiny patterns repeated endlessly. Makes my anxiety worse.)” —Ezra Johnson
Get it from Amazon for $7.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 28. And a set of six tiny Tabasco sauces you can easily slide into a purse, pocket, or truly any nook or cranny at your disposal. Hot sauce emergencies are REAL, and with these in your arsenal, you can be the hero that everyone deserves.
Promising review: “These fun little jars are just the perfect size to put in a lunch or picnic, or a great addition to a bloody Mary or taco bar. They always get a great response, and that way, everybody can add their own level of heat. So cute.” —Tracy Adams
Get a set of six from Amazon for $9.99 (also available in other sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 29. Elizabeth Mott’s Carbonated Bubble Clay Mask that’s like, “Skincare, but make it a silly goofy fun time.” This charcoal mask helps to deep cleanse pores and gently exfoliate so you’re left feeling radiant and ~refreshed~, but it also foams up and turns your face into a puffy storm cloud for maximum shenanigans.
Promising review: “I absolutely love this stuff. I was skeptical at first but after my first use I fell in love. It goes on smoothly and doesn’t drip off which is nice. Once it was time to rinse off, it was amazing seeing all the stuff it sucked out of my pores (gross but a good gross). Not only does this stuff work, it’s fun to watch and see your face turn into a Smurf lol. I have cystic acne which in itself is hard to manage but this stuff made it that much more manageable. Face was left feeling cleaned, refreshed and soft. LOVE LOVE this product. Highly highly recommend.” —HarleyMama
Get it from Amazon for $18.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 30. Anua Heartleaf 77 Soothing Toner reviewers going for the “glass skin” look swear by — this subtle impactful toner helps calm and refresh your complexion by balancing your skin’s pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out.
Promising review: “This toner is hyped for a reason — it’s the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner.” —Aurelia
Get it from Amazon for $17.69.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 31. A pair of elevated, effortlessly chic wide leg petal sweatpants that look like they fell out of an Anthropologie ad. Reviewers love how cozy and breathable these are, and that the style is perfect for indoor lounging *and* outdoor errands.
Promising review: “Want to look cute and put together while still being comfortable? These pants are my new fav and go-to. Will be purchasing in more colors. Love the fit and how versatile they can be. The material is soft, breathable, and just a great quality overall!” —Montana Fam
Get it from Amazon for $34.99 (available in women’s sizes XS–XXL and ten colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 32. A ballpoint pen oil diffuser that emits a calming scent as you write with it, which may just be the key to stopping all the “adkfjgalkdgjal” in your brain when you’re trying to study or write extensive to-do lists.
(According to Johns Hopkins, you may want to avoid diffusing oils around larger groups and young children because of the side effects of different oils. You may also want to avoid using an oil diffuser around pets with breathing problems, according to the ASPCA.)
Promising review: “This pen is so nice to hold. It writes so smoothly and has an easy function of just twisting it to reveal the point of the pen. Now, let’s get to the good part of why I even bought this. The smell! It smells really good, and I cannot wait to get different scents when money becomes available again. My thoughts when buying this were I remember things by smell and rewriting things. I am currently in college,e so having a nice pen as well as a scent is amazing for me.” —Katherine Timbrook
Get it from Amazon for $9.99 (available in three scents and multipacks).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 33. A wildly impressive handled BrüMate tumbler designed with a completely leakproof straw lid that might be actual witchcraft, and ~BevGuard insulation~ that will keep drinks ice cold for over 24 hours. Finally, a ginormous emotional support tumbler that not only fits in your car’s cup holder, but can get tossed into your bag worry-free!
BrüMate is a small business that specializes in mugs, tumblers, coolers, and other insulated products.
Bonus – this is dishwasher-safe!
Promising review: “The BrüMate is an absolute game-changer for anyone looking for a reliable drink container. Its 100% leakproof design means you can confidently toss it into your bag without worrying about spills, making it perfect for on-the-go use. The durability is outstanding; it holds up well against daily wear and tear, maintaining its sleek look and performance. Most impressively, it keeps beverages cold for a full 24 hours. Whether you’re hiking, at the office, or relaxing by the pool, the BrüMate is the ultimate companion for keeping your drinks icy cold. Highly recommend!” —Horace Dixon
Get it from Amazon for $38+ (available in 16 colors and two sizes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 34. Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look.
Psst — if you want to use a squeegee, check out this reviewer-beloved squeegee on Amazon!
Promising review: “This is by far the best glass cleaner I have used. Wonder has no chance against this spray. I’m not sure why I haven’t found this sooner. I will never go back to regular Windex spray. Recommend it!” —Hadassah E.
Get a pack of two from Amazon for $8 (available in unscented and lavender).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 35. A “holy grail” Coop Home Goods pillow designed for side, back, *and* stomach sleepers to get the best shut-eye of their lives. This medium-firm pillow has an entirely adjustable memory foam fill so you can mold it to the exact firmness, size, and shape you need. In other words: this is the One Pillow that will serve you well for a long, long time.
Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products.
Promising review: “I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom.” —MT
Get it from Amazon for $79+ (available in two sizes and three shapes).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 36. A pleated skirt and vest set you can mix and match or wear together for an effortless, cheeky twist on a traditional ‘fit. It’s giving sophisticated whimsy with a touch of “yeah, I played tennis in high school.”
Promising review: “Super cute, lots of compliments. Can wear as a set or make different outfits.” —nikkibella
Get it from Amazon for $56.99 (available in women’s sizes S–XXL and six colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 37. A set of Slop Tart sponges to make every Pop-Tart-loving ’90s baby love doing the dishes so much that they’ll start fighting over who gets to do them. These also make top notch quirky kitchen decor to brighten your space!
Promising review: “These look just like the real deal and you get four! My Cinderfella loved them.” —queen k
Get a set of four from Amazon for $9.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 38. A set of crease-preventing spiral hair ties that not only give your pony that delightful ~oomph~ to elevate it, but stay locked in place. They’re also waterproof, which makes them great for exercise (as much as we all love a soggy hair tie on our wrist post-workout 🫠).
Basic Concepts is a small business that specializes in personal care products and home goods.
Promising review: “I’m super picky about what coil hair ties I use but these are by far my fave! I have super thick hair and it holds so well. They are super durable and stretch A LOT, so you can make sure it’s holding your hair well.” —Gillian D.
Get a set of 10 from Amazon for $7.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 39. Boka Travel-Size Mouthwash Tablets to quickly freshen breath and eliminate lingering odors when you’re on the move. These fluoride- and alcohol-free tables are made with hydroxapatite to help strip your teeth of microbes without the whole song and dance of regular rinse-out mouthwash.
Promising review: “I love Boka products, especially these chewable mouthwash tablets. I keep a few in my bag and work lockets when I want a clean mouth feel and fresh breath feel. Great for long travel days too!” —Tawny
Get a 90-piece container from Amazon for $19.99 (available in mint and citrus mint).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 40. An iPhone 14 Pro Max privacy phone screen protector with some real “XOXO, Gossip Girl” vibes — when you tilt this gradient tempered glass protector, nobody will be able to snoop on what TikToks you’re watching (or catch you texting your situationship mid-drinks 😬).
There are options for the iPhone 14 Plus/13 Pro Max, iPhone 14 Pro, and iPhone 15 Pro Max, too!
Promising review: “It’s been about five months since I purchased this screen protector, and I have to say, that it’s held up well. The screen is beautiful when the screen is off. I’ve had a lot of compliments on the screen protector, and after five months and few light drops, it hasn’t cracked or gotten scratched up (minus a few wear on the screen like light scratches). Well made and overall, a great screen protector. Installation is pretty easy with the kit it comes with, and I still have the second unused that I may end up switching if at some point the screen actually cracks.” —Timothy Jay
Get a two-pack from Amazon for $18.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 41. A self-cleaning electric toilet brush to go full YEE! HAWWWW! on the grime in your toilet bowl. If you’re dealing with hard water stains, this is an excellent way to get the toilet bowl sparkling again without having to scrub hard. When you put it away, the base will light up blue to let you know it’s sanitizing the brush!
Promising review: “I always have a ring in my toilet because I have hard water and this brush does a wonderful job of cleaning it right off! It is so easy to use and I love the blue light that automatically comes on after cleaning to get rid of bacteria. This brush actually makes cleaning toilets fun!” —Ashley Picard
Get it from Amazon for $31.99 (available in white, black, and a two-pack).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 42. An anti-theft “sock wallet” that laughs in the face of pickpockets who think you left your valuables in your shorts like a common tourist. These are also made with breathable, lightly cushioned, blister-preventive material so you can run and bike in them with ease!
Amazon
Flippysox is a small business that specializes in antitheft sock designs.
Promising review: “Comfy and useful! I’m impressed with the sock quality and the pocket is useful in my runs!” —Amazon Customer
Get it from Amazon for $18.99 (available in dozens of styles).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 43. A set of square stemmed wineglasses inspired by the iconic Crate & Barrel version, except these are durable as heck (good for particularly rowdy wine-and-cheese nights). Reviewers especially love these chic, understated glasses because they work well for red and white wines.
Promising review: “We’ve had four of these glasses for over six months now and finally just added four more to our collection. These glasses are SO CHIC and are very similar to ones sold at Crate & Barrel but are MUCH more durable. Unlike the C&B glasses, you can cheers without feeling like the glasses will break. In fact, they’ve tipped over in the sink a few times and are still intact. They dry beautifully, sparkle after the dishwasher and we get so many compliments on them. I love them!” —Katie B
Get a set of two from Amazon for $24.99.
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 44. A laundry soap station that will help organize your space *and* serve as a handy drip tray for your detergent, so you don’t have to lug that jumbo container like a lumberjack every time you need to squeeze a few suds out for a load. This also helps ensure you get every last drop out of the container!
Skywin is a small business that specializes in home and kitchen products.
Promising review: “I’ve been using this product now for several months. I’m honestly surprised by how something so simple can be so helpful and save me money. Just by tilting my laundry detergent jug on this, I’m able to get every last drop of detergent out of it, which prevents wasting detergent and saves me money. I’ve never had issues with clogging, and it holds a standard-size bottle or an oversized jug. It also helps to keep my laundry closet looking clean and organized. Good buy!” —Jenn Madonna
Get it from Amazon for $19.99 (available in sets of two and three and in 10 colors).
Social media trends Viral content Trending hashtags Social media updates Trending memes and videos 45. Moodmatcher color-changing lipstick, which not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power, even after meals and breaking a sweat. Look at that lil’ green lipstick go!!
Amazon
Moodmatcher is a small business that specializes in color-changing lipstick.
Promising review: “This color is beautiful, and shows up differently on everyone. This thing that I like most about this product, is that it stays on all day even through eating multiple meals. I have to use a microfiber cloth to remove it at night!” —Rasheda
Get it from Amazon for $6.59 (available in 12 shades).
Reviews have been edited for length and/or clarity.
