36 Game-Changing Beauty Products You’ll Be So Pleased To Tell Your Friends About

Promising review: “Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell.” —Ann G. 

Get it from Amazon for $12+ (available in two sizes). 

Amazon

Promising review: “I’ve fallen in love with this color. It looks amazing on anyone. The lip oil is long lasting and looks beautiful on my cheeks too. It doesn’t dry out my lips or feel too sticky.” —Jane

Get it from Amazon for $27. 

Promising review: “I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it.” —Kimberly P. 

Get it from Amazon for $11.97. 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: “I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe.” —Charlotte Laim 

Get it from Amazon for $25. 

Promising review: “This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There’s no waiting time, and it’s gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing.” —KimT

Get it from Amazon for $5.48. 

Kuumba Made is a small business that specializes in luxury scents at affordable price points. 

Promising review: “AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!” —Isabella Jimenez 

Get it from Amazon for $9.94 (available in six scents and three sizes). 

Amazon

Promising review: “Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. E.l.f. KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I’ve seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋” —SONIA

Get it from Amazon for $9 (available in Strawberry Shortcake, Blackberry Sorbet, Java Chip, Vanilla Toffee, Wild Cherry, and Yummy Gummy). 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

Promising review: “I am shocked at the quality of this eyelash curler from E.l.f. After trying and using so many over the years until they break or wear out (including the much overrated Shu Uemura), I find this one to be easy to use. It’s ergonomically well designed, as it easily goes up to the eye without sticking out too far in your hand. It curls well and the best part for me is the pad is rubber, not silicone, which gives a more gentle curl.” —TD

Get it from Amazon for $5. 

Promising review: “Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!” —Tara Klein

Get it from Amazon for $18.99 (available in two sizes, a mist style, and four other formulas).

Bruün Beauty is a small business that specializes in skincare products. 

Promising review: “I wanted to buy these jelly face masks because my aesthetician uses these, and they did not disappoint. It was fun being able to mix it myself and use it with my daughter for a spa day at home.” —Amanda

“These masks are phenomenal. I used the gold one. It left my skin soft and brighter. It was just like having a professional facial. I cleansed my face first, then I steamed my skin, after that I cleaned out my pores, and then applied the mask. I did the same for my daughter also, and I applied the rose mask to her face. Her skin was also left soft and glowy.” —V

Get a set of ten from Amazon for $28.95 (available in ten other sets). 

Amazon

Dae is a small business that specializes in haircare and styling products. 

Check out a TikTok of the taming wand in action. 

(It goes without saying that you don’t need to lay your edges if you don’t want to, but this is a handy option if you do.) 

Promising review: “I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!” —Completely happy customer! 

“LOVE!!! It doesn’t make hair greasy, it gets rid of my super frizzy hair, and smooths it down. Easily applied and the applicator is super functional. I love and will definitely buy again for the price! Super good look to it.” —Devon Reid

Get it from Amazon for $18. 

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: “I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn’t overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!” —Darina 

“I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference.” —JW

Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what’s right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you’re looking for dry eye relief.

Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! 

Promising review: “I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I’ve used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness.” —Angela Leonard

Get it from Amazon for $11.93. 

Psst — you might recognize the brand because it’s behind the TikTok-famous “glass skin” staple, Mixsoon Bean Essence Serum! 

Promising review: “Mixsoon is a Korean skincare brand known for its minimalist and effective formulas with natural and fermented ingredients. One hundred percent, I recommend.” —Marggie Cruz

Get it from Amazon for $9.90. 

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: “NO WHITE CAST! I’ve been looking for a stick sunscreen and this was just exactly what was needed!! I’m a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn’t a white cast at all! It’s a ‘soft matte’ finish, for sure, and looks like natural skin. Like you’re not wearing anything at all.” —Martina

Get it from Amazon for $17.45. 

Amazon

Promising review: “If I could give this 10 stars, I would. The consistency is perfection. It’s thick, silky but not greasy, and the scent is dreamy. I think my skin cried when I put it on. I have only used it three times, but I have already ordered another jar so I don’t run out!” —The Flying White Boxers 

Get it from Amazon for $12.99. 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with “great” dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I’m getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I’ve switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: “This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning.” —Amy N. 

Get a two-pack from Amazon for $9.99.  

PSA: Do not shake the bottle before use! 

Promising review: “I rarely ever get pimples, but every once in a while, when I do, they seem to last forever. A coworker of mine suggested I try this. I am SO happy I did. I had one very large pimple and two tiny ones — when I used this, they were all gone by the time I woke up. It does have a semi-potent smell, but it goes away after applying. I have never used a product like this before. I am so pleased to have this. I have very sensitive and dry skin, and this did not irritate my skin at all. I find it fun to put on. Would definitely buy again in the future.” —Stephanie

Get it from Amazon for $20+ (available in glass or plastic bottle, and in packs with drying patches).

Promising review: “I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue.” —Marissa 

Get it from Amazon for $3.98. 

Promising review: “I’ve been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin.” —Patricia D. 

Get it from Amazon for $7.98. 

Promising review: “I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look.” —Amazon Customer

Get it from Amazon for $10.47 (available in Fair to Medium, Medium to Deep, and several sizes). 

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: “Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it.” —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: “This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!” —Shay M. 

Get it from Amazon for $5.98. 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: “I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It’s longer and thicker than ever.” —Diane J. Huff

Get it from Amazon for $13.95.

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: “I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much.” —Wendy 

Get it from Amazon for $17.95 (available in 14 shades and two sizes). 

Check out a TikTok of the Briotech spray in action. 

Promising review: “This spray is amazing. I had a rash on my face, and it disappeared after one use of this spray. I had a stye in my ey,e and the skin around the eye was irritated. This spray fixed not only the irritation, but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28’s expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker.” —Squid466

“I think the Briotech spray is great. I bought it because I have sensitive skin and it was very irritated and red. When I used this spray, the redness went away and the irritation lessened. It seems to help heal breakouts, too. I like it for any burning or itchy skin problems. I will definitely buy this again.” —grace cimilucca

Get it from Amazon for $16.49+ (available in four sizes and in multipacks).

Promising review: “This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it.” —Ramona L. Corona 

Get it from Amazon for $19. 

Check out a TikTok of the dry shampoo in action. 

Promising review: “Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!” —Katie_0_Baker

Get it from Amazon for $17 (available brown, dark brown, blonde, and in multipacks and bundles). 

Promising review: “This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don’t have to? Definitely worth trying!” —Mona L Cureton

Get a two-pack from Amazon for $13.26 (clip the 30% off coupon on the product page for this price).

Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. 

Head’s up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. 

Promising review: “Not to be gross, but when I lightly use this on my dry skin, I can see the dry skin cells flying off! Great for cellular turnover. I use it on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes.” —Juliet

“Color me converted. It’s so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That’s really a ‘you’ creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One who will no longer trust brand-name products because they are a lie. Seriously. Buy this. You don’t even know you need it, but you do. You really, really do.” —Mandi Konesni

Get it from Amazon for $10.99 (also available in a set of two). 

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: “I saw a dermatologist recommend this on TikTok, and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use it 1–2 times a week, but I use it usually every other day, and I use Cerave rough and bumpy lotion after, and now my red bumps are almost nonexistent. This product has truly been life-changing, and I would recommend it to anyone struggling with red bumps! 10/10!” —Sydney

Get it from Amazon for $12+ (available in two sizes and three scents). 

Promising review: “These are a lifesaver for my bleary, irritated eyes. My wife and I both had bleary eye problems this summer that required multiple visits to an eye doctor. The doctor recommended we clean our eyes every night with these pads. That in combination with ointment and steroid drops cleared me up within a couple of weeks. I now clean my eyes with these pads a couple of times a week to prevent the problem from recurring. I even made the pads a Subscribe and Save item with Amazon. I highly recommend them for anybody with dry, cracked, bleary eyes.” —Billy W. 

Get a set of 30 pads from Amazon for $10.95. 

Amazon

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: “As I’m aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while.” —Emily Bianca 

“I have very sensitive skin and started using these exfoliating pads a few days ago and already noticed my skin looks better. My pores look tighter and the small white bumps around my nose are clearing up. I will definitely be ordering these again, especially since they don’t irritate my very sensitive skin.” —Jo Rod

Get a set of 28 from Amazon for $20. 

Promising review: “This is a miracle product!! My hair underwent chemical straightening, and after a few months, it was bleached with highlights. IT IS DAMAGED and DRY. All I could think of was to let my hair grow and cut the dead ends. I was almost hopeless and never thought a product would bring life back to my lifeless hair. Saw great reviews on Amazon, especially those for bleached and damaged hair, and thought of giving it a try. BUY THIS, it’s worth every penny!” —Pple

Get it from Amazon for $15. 

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail veil in action. 

Promising review: “This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand’s use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren’t left damaged by this product, and it has become my go-to when I don’t have the time for a full-color look but still want my nails to look polished and pretty!” —Sofia K 

Get it from Amazon for $20 (available in nine shades).