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As the 2025 WNBA season dribbles into full force, the reigning champions, the New York Liberty, are making headlines not just for their on-court prowess but also for a new partnership with travel brand Away. Announced just ahead of the team’s home opener, Away has become the Official Luggage Partner of the Liberty, signaling a fusion of athletic excellence and travel innovation.
The collaboration will be marked by a lineup of Away suitcases in the team’s seafoam green and black colorways, which will become available on the site at a later date. You can check out Away’s current offerings on their website here.
Claudio J. De La Rosa
The partnership is a strategic move for the pop culture-savvy travel brand. Liberty’s 2024 championship victory marked a historic moment for the entire WNBA franchise, igniting a surge in fan engagement and merch sales. Their dynamic mascot Ellie the Elephant has become a cultural icon in of itself, boasting nearly 200,000 TikTok followers and partnerships with major brands like Fenty Beauty and Off-White.
“Expanding our work with like-minded partners is a key priority for the New York Liberty, allowing us to reach new audiences and engage with fans in fresh, meaningful ways, and we are thrilled to partner with Away to promote travel experiences that inspire our fans to explore the world,” Keia Clarke, CEO of the New York Liberty, said in a statement. “Away is a brand that truly resonates with our fanbase—stylish, bold, and always on the move– and our brands share a strong cultural alignment as disruptors and innovators in our respective fields.”
On the court, the Liberty continue to dominate. In their 2025 season opener, they secured a 92-78 victory over the Las Vegas Aces, with standout performances from Breanna Stewart and newcomer Natasha Cloud. The game was played before a sellout crowd of 17,344 at Barclays Center, reflecting the team’s growing popularity.
