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Imax Corporation has named Heather Morgan as its new head of global distribution.
Previously, Morgan served as chief content officer of Alamo Drafthouse Cinemas. In her new role, Morgan will lead the curation of the content that plays on Imax’s network of screens. She will be based in the company’s Playa Vista office and will report to Jonathan Fischer, chief content officer of IMAX. Additionally, Steve Garrett will continue in his role as head of domestic distribution, while taking on an expanded role as head of alternative content for Imax.
Morgan joins Imax as Craig Dehmel, the company’s longstanding head of global distribution, steps down from his role.
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“Heather has a proven ability to wield data, creativity, and audience insights in developing programming strategies that resonate with audiences,” said Fischer. “As demand for the Imax Experience soars and our content portfolio expands to more than 130 films and events each year, Heather’s expertise will be critical in delivering for our fans and maximizing the value of our unique global platform.”
“Imax has taken its position as the gold standard in immersive entertainment to the next level in recent years, and yet so much more potential remains as filmmakers and creators around the world line up to create for this platform,” said Morgan. “I’m excited to partner with Rich, Jonathan and the team to further elevate our content portfolio and capitalize on the loyalty Imax has built with its audiences.”
As chief content officer for Alamo Drafthouse Cinemas, Morgan oversaw film curation for the company’s 42 locations, with 350 screens exhibiting over 1,600 releases annually. She oversaw Alamo’s studio partnerships, spearheading its distribution agreements and driving promotional strategies. Morgan joined Alamo as chief of staff and strategy, working on the company’s 2024 acquisition by Sony Pictures Entertainment. Previously, she held executive roles in content and programming at Harkins Theatres and AMC Entertainment.
