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Reading: Travis Kelce’s American Eagle Collection: The Controversy (and Taylor Swift Theories), Explained
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GistPadi > Blog > Gist & Entertainment > Travis Kelce’s American Eagle Collection: The Controversy (and Taylor Swift Theories), Explained
Gist & Entertainment

Travis Kelce’s American Eagle Collection: The Controversy (and Taylor Swift Theories), Explained

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Last updated: August 28, 2025 1:51 am
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Travis Kelce’s American Eagle Collection: The Controversy (and Taylor Swift Theories), Explained
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Travis Kelce has some big news! He just dropped a new collab with American Eagle! Why, what did you think we were talking about? Kidding, kidding.

In all seriousness, though, Kelce and Taylor Swift’s engagement era is not the only big thing happening for the NFL player right now. Which is not to say we don’t see some of Swift’s influence in Kelce’s latest project.

American Eagle

On August 27, a day after the engagement announcement, AE announced the upcoming launch of AE x Tru Kolors by Travis Kelce. Tru Kolors is Kelce’s sportswear and lifestyle brand, which he first launched in 2019. The collaboration with American Eagle will be a limited-edition collection available until September 24. Said Kelce in the press release, “I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.” The campaign stars some of Kelce’s fellow elite athletes: Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony, and Suni Lee.

Kelce also posted an ad for the collection on his personal Instagram. The video shows Kelce parking a fancy green sports car and walking into a gym while wearing a deep V-neck cable-knit sweater. Especially with the stripe accents, Kelce’s pullover in this ad looks remarkably similar to a certain chunky cable-knit cardigan that Swift wore in her “Cardigan” music video. It wouldn’t be the craziest thing in the world to imagine that Kelce got some sartorial inspiration from his fiancée.

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